Google Search Ranking Volatility Cooled & Calmed This Weekend

It has been week after week of intensely heated Google search ranking volatility, and it is time I start reporting when the volatility cools or calms down. Well, this weekend we had a bit of a cooling period, where the chatter within the SEO community lightened up and the third-party tools showed lower volatility.

Aug 18, 2025 - 7:51 am

18 — by Barry Schwartz

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Search Forum Recap

Daily Search Forum Recap: August 18, 2025

Here is a recap of what happened in the search forums today...

Aug 18, 2025 - 10:00 am

0 - by Barry Schwartz

Google Ads

Google Updates Google Ads API Documentation

As I briefly mentioned two weeks ago, Google has updated the Google Ads API documentation. Now, Google had told us what exactly was updated from the previous version. Google said these updates were "designed to make your development experience smoother, faster, and more intuitive."

Aug 18, 2025 - 7:41 am

0 - by Barry Schwartz

Google Ads

Google Ads Language Targeting For Search Campaigns Going Away

Google Ads will be removing the language targeting setting from Google Ads Search campaigns by the end of 2025. This notice was posted quietly at the top of a Google help document in the Google Ads help center.

Aug 18, 2025 - 7:31 am

1 - by Barry Schwartz

Google Ads

Google Ads New Preview Ad Link In View Asset Details

Google may have added a new convenient feature in the Google Ads console that lets you preview ads directly from the view assets detail screen. Clicking on the preview ad button shows the preview within the same window.

Aug 18, 2025 - 7:21 am

1 - by Barry Schwartz

Google Ads

Google Ads To Accept Sports Betting Ads In Missouri

Google has updated its Gambling and games policy to now allow sports betting ads in the state of Missouri. This change is in effect as of August 15, 2025.

Aug 18, 2025 - 7:11 am

0 - by Barry Schwartz